Leading telecom service provider Bharti Airtel hiked call tariffs by 20% in six major circles including New Delhi, Andhra Pradesh and Uttar Pradesh.Tariffs have been hiked from 1 paise per second to 1.2 paisa per second. Sources say that other telecom players will follow suit.
Bharti also announced an increase in its Airtel Advantage pack of prepaid connections, across the country. The new rate will be effective from 22 July, the company’s advertisement in The Times of India newspaper said on Friday.
Bharti said that users of its Advantage packs, which are based on per minute billing, will have to pay Rs. 0.60 a minute for calls within India to mobile phones and Rs0.90 for calls to landline phones.The cost of local and national texts have also been increased to Rs1 and Rs1.5 respectively.
Tariffs of its “Freedom” pack, which is based on per second billing will remain unchanged.The decline in the number of subscriber additions in recent months may have also prompted operators to increase rates as they believe that the lucrative urban markets have saturated while the largely money-losing rural markets are where maximum subscriber addition is taking place. The increase in tariffs will help operators boost profitability and sustain their businesses.
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